Serena Williams Promotes Breast Cancer Awareness With “I Touch Myself” Video

Serena Williams has kicked off the campaign for breast cancer awareness with a heartwarming video in which she sang a ballad version of The Divinyls‘ 1990 pop hit “I Touch Myself.”

From the post shared on her social media which promotes self-checks ahead of Breast Cancer Awareness Month, which is October, the tennis champion reminded folks of the importance of undergoing regular checks.

“This Breast Cancer Awareness Month I’ve recorded a version of The Divinyls’ global hit ‘I Touch Myself’ to remind women to self-check regularly,” Williams wrote on Instagram. “Yes, this put me out of my comfort zone, but I wanted to do it because it’s an issue that affects all women of all colors, all around the world. Early detection is key—it saves so many lives. I just hope this helps to remind women of that.”

E! News notes that the clip was released by the I Touch Myself Project, which was launched in 2014, in partnership with bra manufacturer Berlei, following the passing of Divinyls frontwoman Chrissy Amphlett. The Australian singer died at age 53 in New York after battling breast cancer.

Watch Serena’s video below.

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