Serena Williams Introduces Her Own Online Shop, ‘Shop Serena’

Serena Williams has launched her own online store called ‘Shop Serena’.

The legendary tennis player announced this moments ago on her social media pages, noting the inspiration behind the online store, how she had a vision to create her own fashion line that would not be related to tennis, her love for tennis and fashion.

“They say life is about timing. I learned this lesson at age 18, when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist,” she tweeted.

Adding, “After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream.”

Now, her dreams have come true: she is a tennis legend, has her own fashion, and now has launched her own online store.

“Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it,” she told her fans.

See her posts.

So, shop Serena!

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