Kylie Jenner has been named artistic director of makeup for the Balmain spring-summer 2020 fashion show, which is set to take place Friday during Paris Fashion Week.
According to THR, the business mogul and reality TV star is bringing her billion-dollar cosmetics line into the high-fashion world by releasing a capsule collection that includes a nine-pan eye shadow palette, matte lip kit and high gloss. She will drop a Kylie x Balmain makeup line on Friday, and this move marks her first collaboration with a fashion house and a new partnership with a family friend, Balmain creative director Olivier Rousteing.
Speaking about the new partnership, Jenner told Women’s Wear Daily, “We really wanted to launch this collection in a big way. We worked together the entire process and were always video calling each other to discuss colors and swatches, as well as the packaging design.”
Jenner added that they shot the campaign images last weekend, when Rousteing was in Los Angeles for the Creative Arts Emmys.
And fans can’t wait for her new collection!