Kylie Jenner is the latest Adidas ambassador.
E! News reports that the Keeping Up With the Kardashians star’s contract with Puma has ended, and she switched things up by joining her sister Kendall Jenner and brother-in-law Kanye West in the Adidas family.
In a statement shared today, Kylie announced that she is the face of the new campaign for the Adidas Originals Falcon Dorf sneaker—a multicolored running shoe, created in 1997 that recently came back into fashion thanks to the recent Dad sneaker trend.
“I’ve always loved Adidas and it’s exciting now being part of the Originals family, especially for Falcon,” she stated in the press release.
And speaking about this, Alegra O’Hare, the VP Global Brand Communications, Adidas Originals and Style, said, “We are interested in creating tomorrow’s streetwear by reinventing the most iconic sportswear from our archives. Falcon is inspired by the Falcon Dorf, an iconic model from the ‘90s: its bold and unapologetic DNA is at the core of today’s Falcon and reflects the confident mindset of a new generation of female creative consumers.”
Check out some of her cool photos from a recent Adidas shoot.