The Kardashian-Jenner sisters are smart businesswomen.
According to TMZ, Kylie Jenner, Kim and Khloe Kardashian have filed documents to trademark the names of their children, including Saint, North, and Chicago West, as well as True Thompson and Stormi Webster.
And in the documents obtained by TMZ, the sisters say that the purpose of this was to put the names of the kids on products that include a clothing line, skincare products, and toys (among other things).
Jenner also went so far as to trademark “Stormiworld,” a play on Travis Scott’s Astroworld album. The family also intends to sign endorsement deals for the purpose of distributing other, thus far unknown, products.