Jumia Begins Black Friday Sales with Discount on 4 Million Products

Jumia Nigeria will this Friday commence its sixth ‘Black Friday’ sales across Nigeria with 90 per cent discount on over four million targeted products.

Designed to promote the convenience of online shopping and to grow small and medium businesses across the country, the firm explained that this year’s ‘Black Friday’ sales would be five times bigger than last year’s, where it had over 120 per cent in sales and over 200 per cent increase in the volume of traffic for online shoppers.

Speaking about the preparation for this year’s sales, the Chief Executive Officer of Jumia Nigeria, Mrs. Juliet Anammah said the campaign would run from midnight at 12.01am on Friday, November 2nd through November 30th, 2018.

The Black Friday sales will run only on Fridays of the week throughout the month of November.

Anammah added that special deals such as flash sales, treasure hunts and special vouchers would be exclusively available to customers who shop on the Jumia App.

“We expect to see an increase of 50 per cent website traffic as a build up over last year’s Black Friday. The rise of mobile penetration in the country which stands at 84 per cent, is one of the factors driving our App and website visits; others being our amazing deals.

“Last year, 79 per cent of our customers shopped on mobile phones via website and App, and we are looking to upturn the numbers to 100 per cent at the end of 2018, in order to achieve the country’s goal of becoming a mobile-first country,” she added.


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