Ivanka Trump Set to Shut Down Her Eponymous Fashion Brand

CNN is reporting that Ivanka Trump has decided to shut down her fashion company.

According to the media house, the daughter of President Trump made this decision after announcing her plans to pursue a career in public policy, and this comes after the fashion brand limited its business activities to avoid violating ethics law and the perceptions she’s profiteering off her White House role.

Seeing how limiting the business operations has become, Ivanka, who serves as a senior adviser to President Donald Trump, decided it no longer made sense to keep the company if she’s not returning after her father’s presidency.

“When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners,” said Ivanka Trump in a statement via CNN.

Adding, “I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”

CNN adds that this decision has affected 18 people.

The perceptions that she is profiting off her role in the White House began after she campaigned for her father wearing Ivanka Trump products during high-profile interviews and speeches. Criticism intensified after the election, when she decided to advise her father while retaining ownership of her eponymous brand.

Now she is letting it go, Abigail Klem, the current president of the Ivanka Trump brand, said in a statement on Tuesday that the move “was a very difficult decision for Ivanka.”

“We are incredibly proud of the brand we have built and the content and product we’ve developed for our customers,” Klem claimed, adding, “I know that this was a very difficult decision for Ivanka and I am very grateful for the opportunity to have led such a talented and committed team.”

CNN adds that Ivanka’s company saw an increase in profits in early 2017 after her father’s presidential win, but ever since that gain, profits have declined, and it is all thanks to activists who have targeted Ivanka’s clothing, shoe and jewelry lines for boycotts during the 2016 presidential campaign after the release of the now-infamous “Access Hollywood” tape in which her father could be heard bragging about groping women.

Also, Nordstrom announced not long after Trump’s inauguration that it was dropping the brand from its stores, citing its performance, prompting Trump himself to attack the business chain on Twitter, saying that his daughter had “been treated so unfairly.”

After Trump’s attack, the president’s aide Kellyanne Conway told the American public to “go buy Ivanka’s stuff” during an interview on “Fox & Friends.” And this on-air endorsement prompted a bipartisan backlash with lawmakers on both sides of the aisle calling for a review of whether the comments violated government rules.

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