Gucci Pulls $890 Sweater Following Blackface Backlash, Apologises

Italian luxury fashion house Gucci has posted an apology to Twitter following blackface backlash over its $890 black “Balaclava knit top.”

The garment features an exaggerated cloth neckline that pulls up and over the nose, not unlike its namesake headwear, but spots exaggerated, bright red lips which clearly references the blackface minstrelsy from the early 20th century.

Responding to the backlash, Gucci pulled the sweater and wrote that the company “deeply apologizes for the offense caused by the wool balaclava jumper,” and “can confirm that the item has been immediately removed from our online store and all physical stores.” Although, the garment is still available on some third-party online retailers.

The statement continues, “We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond.”

Only in December, Prada apologised and removed a holiday window display that featured monkey creatures with huge, inflated lips only after getting called out.

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