Gucci has issued a press release Monday, announcing “a global program to support industry change and to foster unity through community action, called Gucci Changemakers.”
Recall that the company came on fire in February after they unveiled a racist balaclava. In response, Harlem couturier Dapper Dan who works with the designer called them out, and later announced via social media that he would meet with CEO Marco Bizzarri to discuss how the company could prevent future missteps and become a leader in racial diversity within the fashion industry.
Now, the fruits of that meeting have been revealed. After Dap announced on social media on Sunday night that Gucci would unveil a program that “is game-changing for the industry at-large.”
And now the details are out.
From the statement shared by Gucci, the program was originally launched “internally” last year, but that this public phase will include three larger prongs.
The first is a $5 million Changemakers Fund designed “to support social change by investing in community-based programs across North America,” per the press release. Gucci says that the fund has “a particular focus on building strong connections and opportunities within the African-American community and communities of color at-large.” The brand will assemble a Changemakers Council—a group of community leaders and “social change experts”—to oversee it.