The management of Forever 21 says they are sorry for appropriating the Black Panther culture for financial gain.
Drama started after folks noticed the listing on the company’s website for a Black Panther sweater that read “Wakanda Forever!” The model wearing the sweater was Caucasian, and this was enough to question the rationale behind such marketing stunt.
“Forever 21 takes feedback on our products and marketing extremely seriously. We celebrate all superheroes with many different models of various ethnicities and apologize if the photo in question was offensive in any way,” the company said in a statement to The Hollywood Reporter.
The listing has since been deleted.
Black Panther film follows the story of the fictional African nation of Wakanda, and it gained critical and box office success. It was also celebrated as a cultural movement in African and African-American storytelling.