The buzz over announcing Will Smith as the performer of this summer’s official World Cup song has ebbed slightly with its release Friday as fans struggle to relate the fast-paced dance tune ‘Live It Up’ with the Mundial.
American rapper Will Smith is joined by Puerto Rico-born Reggaeton artist Nicky Jam and singer Era Istrefi on the track, and many are asking how it the tune’s Latin American feel fitted in with the tournament’s host country Russia.
Some have also compared it unfavorably with past efforts including Shakira’s ‘Waka Waka’ theme for the 2010 contest in South Africa and Jennifer Lopez’s ‘We are One’ in 2014 that were smash hits.
Check out the song below.
“The World Cup song doesn’t have any football ring to it. Blegh. How is Messi gonna dance to Live it up?!” Twitter user @arla_I said, referring to Argentina star Lionel Messi.
Some were however won over by the energetic track, with its affirming chorus “One life, live it up/‘Cos we got one life.”
“This one definitely has the World Cup vibe to it,” one user wrote, calling the song “awesome”.
The trio will perform “Live It Up” in front of spectators before the World Cup final in Moscow on July 15.
“It’s an honor to be asked to perform at the 2018 FIFA World Cup,” Smith said in a statement.
“Collaborating with Nicky, (producer) Diplo and Era on this track represents harmony, eclectic flavors and genres coming together. At the end of the day, we just want to see the world dance.”