Social media giant Facebook has agreed a deal to broadcast Spanish La Liga matches over the next three seasons to South Asian users for free.
A statement from La Liga said all 380 league matches for the new season, which begins on Friday, would be available to viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.
“We are really happy to be on a free to air service in such an important territory as the Indian sub-continent,” Alfredo Bermejo, La Liga’s head of digital strategy, told Reuters ahead of the announcement.
“One of our goals for the last two years has been to offer content to the widest audience possible, so partnering with free platforms like Facebook, which has 270 million users in India, is key to us,” he added.
La Liga president Javier Tebas says they are happy to bring the league closer to folowers around the world.
“We are delighted to team up with Facebook and be able to bring the action closer to all followers of La Liga in the Indian subcontinent,” he said.
The deal comes as a growing number of football matches are being streamed live, reducing the dependence on satellite television for viewers.
Cristiano Ronaldo’s Serie A debut for Juventus this weekend will also be streamed live on Facebook.