Premier League giants Arsenal has signed a shirt-sponsorship deal with Rwanda.
Making the announcement Wednesday, the Rwanda Development Board said the deal will see the Gunners promote tourism, investment and football in the East African nation under a three-year agreement.
A statement on the state-run agency said the “Visit Rwanda” logo will feature on the left sleeve for all first team, under-23 and Arsenal Women’s matches.
Also, Arsenal players will visit Rwanda and club coaches will host camps to support the development of the game in the country.
“We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country,” Rwanda Development Board Chief Executive Officer Clare Akamanzi said.
“Visit Rwanda and discover why we are the second-fastest growing economy in Africa.”
According to Deloitte LLP ranking, Arsenal is the sixth richest football club in the world, having generated revenue of 488 million euros ($572 million) in the 2016-17 season.
The London-based club is also heralding a new era after long-serving manager Arsene Wenger left this month after 22 years in charge and was replaced by Spaniard Unai Emery, former coach of Paris Saint-Germain.
While Arsenal didn’t announce financial details of the deal with the Rwanda Development Board, it said in a statement that its shirt is viewed 35 million times a day globally, which translate to enormous exposure for Rwanda where tourism is the main foreign exchange earner.
Interestingly, Rwandan President Paul Kagame is an Arsenal…and this may yet be a deal sweetener!